A Bit(e) About Me
Mijn focus ligt op online groei en het behalen van meetbare resultaten voor mijn klanten. Met een data gedreven aanpak optimaliseer ik campagnes om maximaal rendement te behalen. Ik werk nauw samen met bedrijven om hun doelen te realiseren en hun online aanwezigheid te versterken.
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Met gezond verstand kijk ik naar een passende oplossing om jouw bedrijf te laten groeien. Ik heb in verschillende 'keukens' gestaan waar het niet alleen om je eigen (kook)eiland gaat. Een open blik en samenwerking zijn essentieel om te kunnen groeien.
En zoals in de echte keuken draait het om details. Met gezond verstand en aandacht voor detail ga ik graag voor je aan de slag!
Relevante werkervaring
March 2022 - March 2024
Randstad
October 2017 - December 2021
Van Tilburg Mode & Sport
November 2015 - October 2017
Searchresult
Global paid&social specialist
Digital marketing: Responsible for markets worldwide for Randstad and paid channels: Google. Bing, Linkedin and Social paid advertising. Budgetplanning, setting KPI’s for different markets. Allocating budget for social and paid channels.
Set up Social advertising for Randstad Global from scratch. Using innovative solutions to promote jobs. Responsible for growing social business via:
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Presentations
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Using connect to post knowledge
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Getting team up to speed with social possibilities
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Creating Global social business manager
Results:
Social as a service: Created a knowledgebase for internal use. Set-up a global thinktank with best performing markets to discuss best practices. Six markets using social as a service with several in line to also use this service. Onboarded four countries with automated campaigns via Social channels.
Paid search as a service: Netherlands, Denmark, Australia, New Zealand, Switzerland were onboarded. Year on Year growth in number of conversions with lower spend. Especially Tempo Team, Australia and Denmark. Lowered the cost on branded traffic, while getting more conversions via branded traffic versus lower cost. Helped to grow B2B business for Denmark Year on Year.
Digital marketeer
Digital Marketing: Responsible for digital marketing strategy and the output:
Managing paid search (Google, Shopping, Bing, Facebook). With a focus on target ROAS. Interpret data from Google Analytics, Microsoft tools and use the intelligence for marketing channels. Also:
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Responsible for feed management via Channable:
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Use ruling for affiliates, tweakwise navigation on site and social catalogi.
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Point of contact for marketing agencies.
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Reporting to management about targets (revenue and spend).
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Responsible for online budget
Result: Since October 2017; achieving targets year on year, a higher ROAS and making the webshop profitable for the first time in 2020. Tripled the profit from 2017 until 2021 in a competitive retail market.
SR. SEA Consultant
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SEA consultancy: Responsible for paid search campagnes A-clients including budget. Optimizing current Google Ad accounts and setting up new campaigns. Also client contact and seeing opportunities to expand marketing activities (if possible).
Result: Improvement SEA results: Higher account quality, lower CPC’s, higher ROI and keeping up with the latest trends in Paid search. Besides Paid search, als some projects in SEO, UX and Display.
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